Direct mail for retail & local business
Retail direct mail: grand openings, sales events and loyalty postcards
Direct mail for retail stores, salons, gyms, auto services and local businesses: grand opening EDDM, sale event postcards, loyalty and win-back cards from your POS, and new mover offers, printed and mailed for up to 60% less.
Local retail lives on the households within a few miles who need a reason to come in this week. Mail gives them one: a grand opening, a seasonal sale, a coupon with a date on it, a loyalty reward from the register. Unlike a social post, it reaches every household on the route, and unlike an email, it is not filtered.
EDDM to the routes around the store is the base program for openings and sales; postcards to your customer file from the POS or loyalty system bring existing customers back; new mover cards introduce the store to households that just arrived and have not picked a gym, a salon, a hardware store or a mechanic yet.
What retail & local business businesses mail
- Grand opening EDDM, two drops, to every route within 3 miles
- Seasonal sale postcards to the customer file and nearby routes
- Loyalty rewards and win-back cards triggered from the POS
- New mover welcome offers, weekly
- Gym and studio membership offers in January and September
- Auto service reminders and state inspection cards
Coupons and codes
A postcard offer needs a code, a deadline and a reason. The code, printed per piece or per drop, tells you which mailing the customer came from, and a deadline four to six weeks out creates the visit. Percent-off offers under 20% rarely move a household; a dollar amount, a free item with purchase, or a two-for-one does.
Using your own customer data
The customer file is the best list a retailer has and the one most never mail. A loyalty or win-back card to customers who have not visited in 60 or 90 days, sent automatically from the POS, costs about $0.60 per card and brings back a measurable share of them. Birthday cards with an offer, anniversary cards, and "you left something behind" cards for abandoned online carts all run the same way.
Run your numbers
Price a retail & local business mailing
Pick a piece, a quantity and a mail class to see the all-in cost per piece and per drop, next to what the same job typically costs elsewhere.
Answers
Retail & Local Business direct mail questions
How much does a grand opening mailing cost?
An EDDM postcard to every household on the routes within about three miles of a store, typically 5,000 to 10,000 homes, costs about $0.40 per piece at 5,000 and $0.38 at 10,000, so a grand opening drop runs $2,000 to $3,800. Two drops, before and after opening, are recommended.
Does direct mail work for small retail businesses?
Yes, particularly EDDM and new mover mail, because a store's customers live nearby and a coupon with a deadline gives them a reason to come in. A retailer mailing the routes around the store every quarter and new movers weekly is running one of the most cost-effective local programs available.
Get a quote in minutes
Tell us what you want to mail. We will price it today.
Send the size, the quantity and where it is going. You get a written all-in quote — printing, mail processing and postage — usually within a business hour, with no obligation.