Detroit, Michigan · Detroit–Warren–Dearborn metro
Direct mail postcards, EDDM and print in Detroit, MI
Direct mail postcards, EDDM and mailing lists for Detroit, Dearborn, the Grosse Pointes, Oakland County, Macomb County and Downriver, printed and mailed for up to 60% less than the big online printers.
- 630,000 residents in the city
- ZIP codes 482
- Entered through the Detroit Processing & Distribution Center
- Marketing Mail 3–5 days locally
What it costs in Detroit
The same price in Detroit as in every other city
USPS postage is the same per piece to a Detroit address as to any other. EDDM row shown with $0.26 EDDM Retail postage; the others with $0.395 Marketing Mail. Every size and quantity is on the pricing page.
Detroit is a city of about 630,000 people at the center of a metro of 4.4 million, with ZIP codes 482 covering the city and 480 through 483 the suburbs of Wayne, Oakland and Macomb Counties. The city itself is a mix of stable single-family neighborhoods (Rosedale Park, Palmer Woods, Indian Village, East English Village, the University District) on residential routes, the rebuilt downtown, Midtown and Corktown, and areas with low occupancy where saturation mail is less efficient and targeted lists matter. The suburbs are where most of the metro's mail goes: Oakland County (Birmingham, Bloomfield, Troy, Royal Oak, Novi) carries some of the highest incomes in the Midwest, and Macomb County (Sterling Heights, Warren, Shelby Township) and western Wayne (Livonia, Canton, Dearborn) are dense single-family suburbs.
Detroit mails like the automotive capital it is: dealers and the automakers' own programs run the largest sales event and service reminder mailings in the country from here. Beyond that, home services companies mail homeowner lists across the suburbs, real estate teams farm Oakland County and the Grosse Pointes, restaurants mail EDDM, medical and dental groups mail the suburbs, and the region's hospitals, universities and nonprofits mail donors.
Who mails in Detroit?
Auto dealers and automaker programs, first; then roofing, siding, windows, heating and cooling, basement waterproofing, plumbing and lawn care companies; real estate agents and teams; restaurants and Coney Islands mailing EDDM; dental, orthodontic and medical practices; the region's hospital systems and universities; private schools, churches and nonprofits; mortgage lenders and credit unions; and the Arab-American businesses of Dearborn, which mail bilingual pieces in English and Arabic.
City and suburbs
Inside Detroit, the stable neighborhoods on the far west, northwest and east sides are mailed from owner-occupied lists and by EDDM on the denser routes; downtown, Midtown and Corktown are apartment markets for targeted lists. Oakland County is farmed by agents and mailed by home services companies from homeowner lists by value. Macomb County and western Wayne are dense EDDM territory. Downriver (Wyandotte, Southgate, Taylor) mails as working suburbs. One mailing can cover all three counties.
Seasons and delivery
Heating and insulation offers mail in September; roofing, gutters and snow removal in October; auto sales events in March and September; landscaping and air conditioning in April; and new mover programs peak in summer. Mail for the region is processed at the Detroit facility, and Marketing Mail entered there typically reaches local mailboxes in three to five business days.
Neighborhoods and suburbs we mail around Detroit
Carrier routes and homeowner lists are available for every part of the metro. The areas below come up most often in Detroit campaigns:
- Downtown
- Midtown
- Corktown
- Indian Village
- Palmer Woods
- Rosedale Park
- Dearborn
- Grosse Pointe
- Royal Oak
- Birmingham
- Troy
- Sterling Heights
- Livonia
- Southfield
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Answers
Direct mail in Detroit: questions people ask
How much does direct mail cost in Detroit?
A 6×9 postcard printed and mailed as USPS Marketing Mail costs about $0.58 per piece at 5,000 pieces, an EDDM postcard about $0.40, and a Wayne, Oakland or Macomb County homeowner list about $0.08 to $0.15 per record. Postage is the same in Detroit as everywhere in the country.
Can you mail Oakland County and Macomb County with Detroit?
Yes. Routes and lists across Wayne, Oakland and Macomb Counties can be included in one mailing and entered together.
Do you mail automotive sales events in Detroit?
Yes. Sales event postcards and self-mailers with variable offers per household and vehicle, service reminder cards from the DMS and conquest mail by vehicle owner list are standard programs, printed and entered within two business days.
Nearby
Also mailing around Detroit
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