Direct Mail Postcards
4×6 to 6×11, printed and mailed
From $0.08 per piece + postage
Direct Mail PostcardsPrint · Mail · Track · Nationwide
Postcards, EDDM and letters, printed and mailed for up to 60% less
We print and mail postcards, Every Door Direct Mail, letters and self-mailers to any address in the United States, and we itemize every quote: printing, mail processing and USPS postage at cost. Same pieces the big online printers sell, without the markup.
- Postcards from $0.08 per piece + postage
- EDDM from $0.09 per piece + $0.26 postage
- In the mail within 2 business days
- No minimums, no permit, no setup fees
- Up to 60%less than the big online printers
- 2 daysfrom approved proof to the mail stream
- No minimumsmail 50 pieces or 500,000
- 50 statesevery ZIP code the USPS delivers to
Direct mail services
Everything a direct mail company does, priced in the open
EDDM — Every Door Direct Mail
Every mailbox on a carrier route, no list needed
From $0.09 per piece + postage
EDDM
Postcard Mailing Service
Upload your design, we handle the rest
From $0.08 per piece + postage
Postcard Mailing Service
Direct Mail Campaigns
Strategy, list, design, print, mail, tracking
From $0.12 per piece + postage
Direct Mail Campaigns
Direct Mail Letters
Personalized letters in #10 envelopes
From $0.24 per piece + postage
Letters & Envelopes
Self-Mailers & Brochure Mailers
Folded mailers, tabbed and mailed
From $0.16 per piece + postage
Self-MailersPlus 5 more: Bulk Mail Services, Mailing Lists, Automation & API, Retargeting, Design Services
Why the price is lower
The same mail, without the blended markup
Every direct mail quote has three parts: printing, mail processing and postage. Most companies fold them into one per-piece number so you cannot see where the money goes. We publish the first two and pass the third through at the USPS rate, which is how a 6×9 postcard lands at $0.58 all-in instead of a dollar.
| 5,000 pieces, all-in with postage | Typical online printer | LeadGen Direct Mail | You save |
|---|---|---|---|
| 4" × 6" postcardMarketing Mail postage | $0.52 | 28% | |
| 6" × 9" postcardMarketing Mail postage | $0.58 | 32% | |
| 6" × 11" postcardMarketing Mail postage | $0.61 | 36% | |
| 8.5" × 11" letter in a #10 window envelopeMarketing Mail postage | $0.73 | 31% | |
| 6.25" × 11" EDDM postcardEDDM Retail postage | $0.40 | 23% |
"Typical online printer" is the blended per-piece price, including postage, that the large online print-and-mail services and full-service agencies commonly quote at this quantity as of September 2026. Our column is our published print price plus USPS postage at cost.
How it works
Upload, choose an audience, approve the proof. We do the rest.
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1
Pick the piece
Postcard, EDDM, letter or self-mailer. Choose a size and a mail class, and see the price per piece before you do anything else.
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2
Add the design and the audience
Upload a PDF or use a template. Upload your list, buy one, or pick carrier routes on the map. We clean the addresses and confirm the count.
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3
Approve the proof
A digital proof with the address block and indicia in place, and an itemized price: printing, processing, postage. Nothing prints until you say so.
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4
We print, mail and report
In the mail within two business days. Delivery scans by ZIP and day, and every response tracked to the drop that produced it.
Industries
Direct mail programs that already work in your field
Real EstateJust listed and just sold postcards to the 200–500 homes around the property
Dental & OrthodonticNew patient special postcards to households within 3–5 miles
Restaurants & FoodEDDM menu mailers (11×17 folded or 8.5×11) with coupons
Home ServicesSeasonal tune-up and inspection offers (spring and fall for HVAC)
Healthcare & MedicalNew patient and "now accepting patients" postcards by household type
Political & Advocacy6×11 and 8.5×11 voter-file postcards by segment and precinct
Nonprofit & FundraisingAnnual and year-end appeal letters with variable ask strings
Retail & Local BusinessGrand opening EDDM, two drops, to every route within 3 miles
Why direct mail
The channel that still gets opened
Direct mail is read because it is physical: it arrives in the hand, sits on the counter and does not get filtered. The response numbers the industry publishes bear that out.
~5%average response to prospect lists in ANA response-rate studies, against about 1% for email
~9%average response when mailing existing customers (house lists), per the same studies
$0.26EDDM postage per piece to every door on a carrier route, no list and no permit
2 daysfrom approved proof to the USPS stream, on every standard job
Print products
Printing, with or without the mailing
Door Hangers
500 from $109
4.25×11, 14pt gloss cover, full color both sides, die-cut
Shop door hangersNationwide
Direct mail services in every major US city
One production line, one price list, every ZIP code the USPS delivers to. The sixty largest metros each have a page on the postal geography, the businesses that mail there and what works.
- New York, NY
- Los Angeles, CA
- Chicago, IL
- Houston, TX
- Phoenix, AZ
- Philadelphia, PA
- San Antonio, TX
- San Diego, CA
- Dallas, TX
- San Jose, CA
- Austin, TX
- Jacksonville, FL
- Fort Worth, TX
- Columbus, OH
- Charlotte, NC
- Indianapolis, IN
- San Francisco, CA
- Seattle, WA
- Denver, CO
- Nashville, TN
- Oklahoma City, OK
- Washington, DC
- El Paso, TX
- Boston, MA
- All 60 cities
Guides
The numbers, before you spend a dollar
Guide · updated 2026-09-14
How much does direct mail cost in 2026?
Direct mail costs $0.40 to $1.25 per piece all-in depending on format, quantity and mail class. Here is the cost per piece and per 1,000 for postcards, letters, self-mailers and EDDM, what drives each line, and how to cut it.
Read the guide
Guide · updated 2026-09-14
EDDM cost, sizes and requirements: the 2026 guide
Every Door Direct Mail costs $0.26 per piece in postage plus printing. This guide covers the 2026 EDDM Retail and BMEU rates, the size rules that make a piece eligible, the indicia, the 200-to-5,000 quantity limits, and how to pick carrier routes.
Read the guide
Guide · updated 2026-09-14
Direct mail response rates: what to expect and how to raise them
Direct mail response rates average about 5% for prospect lists and 9% for house lists in industry studies, against roughly 1% for email. Here is what the numbers mean, how they vary by industry and format, and the six factors that move them.
Read the guide
Guide · updated 2026-09-14
EDDM vs. targeted direct mail: which one should you use?
EDDM reaches every door on a carrier route for $0.26 postage with no list; targeted direct mail reaches selected households for $0.395 postage plus a list. Which one wins depends on how many people on the street are your customer. Here is how to decide.
Read the guideAnswers
Direct mail questions, answered plainly
The questions we get on almost every first call, with the answers we give.
How much does direct mail cost?
From about $0.40 per piece all-in for EDDM at volume to about $1.25 for a letter package mailed First-Class. A 6×9 postcard printed and mailed as USPS Marketing Mail, the most common piece, costs about $0.58 per piece at 5,000 pieces including postage. Printing, mail processing and postage are itemized on every quote.
How are you up to 60% less than other direct mail companies?
We publish our printing and mail-processing prices and pass USPS postage through at cost, instead of quoting a blended per-piece rate with the markup hidden inside. A 6×9 postcard mailed as Marketing Mail costs about $0.58 with us at 5,000 pieces; the big online printers and full-service agencies commonly quote $0.85 to $1.50 for the same piece.
Is there a minimum order?
No minimum for First-Class Mail, so you can send one postcard or fifty. USPS Marketing Mail, the cheaper class, requires at least 200 pieces per mailing because it is a presorted bulk rate. EDDM requires 200 pieces per mailing.
How long does it take from order to mailbox?
We print and enter the mail within two business days of proof approval. From there, First-Class pieces arrive in one to five business days, Marketing Mail in three to ten, and EDDM in three to seven. Plan on about two weeks end to end for a Marketing Mail campaign.
Do I need a mailing list?
Not for EDDM, which reaches every address on the carrier routes you choose. For targeted mail you can upload your own list, or we build one from national consumer and business databases by geography, demographics, home value, business type or new mover status, with counts before you pay.
Do you need a bulk mail permit to use your service?
No. Everything mails under our USPS permit with our indicia on the piece, so you never pay permit or annual mailing fees. Nonprofits with their own USPS authorization can mail under it through us to get the nonprofit rate.
Where do you mail?
Everywhere the USPS delivers: all 50 states, Washington DC and the US territories, with dedicated pages for the sixty largest metros. Mail is printed at our production facility and entered into the USPS network for delivery anywhere in the country.
Can you design the mail piece?
Yes. Free editable templates are included for every size, custom postcard design is a flat $149 with two rounds of revisions, and any artwork you upload is preflighted free of charge before it prints.
Get a quote in minutes
Tell us what you want to mail. We will price it today.
Send the size, the quantity and where it is going. You get a written all-in quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Prefer email? hello@leadgendigitalmarketing.com reaches the same desk.