El Paso, Texas · El Paso metro
Direct mail postcards, EDDM and print in El Paso, TX
Direct mail postcards, EDDM and mailing lists for El Paso, the Westside, the Eastside, the Upper Valley, Horizon City and Las Cruces, printed and mailed for up to 60% less, with bilingual English and Spanish versions standard.
- 680,000 residents in the city
- ZIP codes 798–799
- Entered through the El Paso Processing & Distribution Center
- Marketing Mail 3–5 days locally
What it costs in El Paso
The same price in El Paso as in every other city
USPS postage is the same per piece to a El Paso address as to any other. EDDM row shown with $0.26 EDDM Retail postage; the others with $0.395 Marketing Mail. Every size and quantity is on the pricing page.
El Paso is the largest city on the US–Mexico border, about 680,000 people, with ZIP codes 798 and 799 covering the city and El Paso County, and a metro of 870,000 that, with Ciudad Juárez across the river, forms a region of 2.5 million. The city runs along the Rio Grande and around the Franklin Mountains: the Westside and the Upper Valley to the west, the Northeast around Fort Bliss, and the fast-growing Eastside and Far East toward Horizon City. Nearly all of it is single-family on large carrier routes, and the city is more than 80% Hispanic, so bilingual mail is not an option here but the standard.
El Paso businesses mail the way border-city businesses do: in two languages, to a loyal local market, with heavy use of EDDM. Fort Bliss brings tens of thousands of soldiers and families who arrive on orders and need everything a household needs, which makes new mover programs unusually productive. Real estate teams farm the Westside and the Eastside subdivisions; home services companies mail homeowner lists; restaurants, medical and dental practices and retailers mail the routes around them.
Who mails in El Paso?
Restaurants and food businesses mailing EDDM; refrigerated air and heating companies (the switch from swamp coolers is a category of its own here), roofing, stucco and plumbing; real estate agents farming the Westside and the Eastside; dental, medical, optical and pharmacy businesses; auto dealers along I-10 and Montana Avenue; credit unions and insurance agencies serving Fort Bliss families; churches and nonprofits; and cross-border retailers and services.
Bilingual by default
Most El Paso mailings are printed in Spanish and English on the same piece or as two versions routed by neighborhood. Spanish-dominant routes in the Lower Valley, Socorro and parts of the Eastside respond better to Spanish-first pieces; the Westside and the Northeast to English-first. We print both in one run at the same per-piece price.
Fort Bliss and delivery
Fort Bliss is one of the largest Army posts in the country, and its families rotate in and out year-round, so a weekly new mover program reaches thousands of military households a year in their first month in the city. Mail for the region is processed at the El Paso facility, and Marketing Mail entered there typically reaches local mailboxes in three to five business days. Las Cruces, across the state line, mails with El Paso when a campaign needs it.
Neighborhoods and suburbs we mail around El Paso
Carrier routes and homeowner lists are available for every part of the metro. The areas below come up most often in El Paso campaigns:
- Westside
- Eastside
- Northeast
- Upper Valley
- Kern Place
- Mission Hills
- Horizon City
- Socorro
- Canutillo
- Far East
- Central
- Lower Valley
- Las Cruces
- Fort Bliss
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Pick a piece, a quantity and a mail class. The estimate shows printing, postage and the all-in figure for a El Paso drop, next to what the same job typically costs elsewhere.
Answers
Direct mail in El Paso: questions people ask
How much does direct mail cost in El Paso?
A 6×9 postcard printed and mailed as USPS Marketing Mail costs about $0.58 per piece at 5,000 pieces, an EDDM postcard about $0.40, and an El Paso County homeowner list about $0.08 to $0.15 per record. Bilingual versions cost the same per piece; postage is identical everywhere in the country.
Can you print Spanish and English mailers for El Paso?
Yes. Bilingual pieces, or separate Spanish and English versions routed to the neighborhoods where each works best, are standard for El Paso and print in one run.
Can you reach military families at Fort Bliss?
Yes. Weekly new mover lists cover El Paso County arrivals, including the families assigned to Fort Bliss, so a welcome offer reaches them in their first month.
Nearby
Also mailing around El Paso
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