Direct mail for political & advocacy
Political mailers printed and in the mail on the schedule the election sets
Political direct mail for campaigns, PACs, parties and ballot measures: voter-file postcards and letters, GOTV mail, walk cards and door hangers, printed and mailed with USPS political mail tagging, union bug on request, and no minimums.
Political mail is deadline mail. The drop has to land in the window between when voters start paying attention and when ballots go out, and again before election day, and there is no second chance. We print and enter political mail in two business days, tag it as Political Mail with the USPS so it is tracked and prioritized, and mail from the voter file you supply with the segments you define.
Jumbo postcards to targeted voter segments are the core piece; letters for persuasion and fundraising; EDDM for local races that want every household; door hangers and walk cards for the canvass. Union printing and a union bug are available on request.
What political & advocacy businesses mail
- 6×11 and 8.5×11 voter-file postcards by segment and precinct
- Get-out-the-vote mail timed to early voting and election day
- Persuasion and fundraising letters with reply devices
- EDDM for city council, school board and ballot measures
- Door hangers, walk cards and palm cards for the field
- Yard signs and banners from the same art
Timing a political mail plan
Work backward from ballot drop and election day. For a vote-by-mail state the first piece lands the week ballots go out; for in-person voting the persuasion pieces land in the two weeks before early voting and the GOTV piece in the final five days. Marketing Mail takes three to ten days to deliver, so a drop is entered seven to ten days before it needs to land; First-Class, at higher postage, buys certainty in the last week. We book production slots for election cycles in advance.
Voter files and segments
You supply the voter file from the party, the state or a vendor; we standardize the addresses, NCOA them (a large share of registered voters have moved), de-duplicate to household so a family gets one piece, and split into the segments you define: party, vote history, precinct, age, gender. Each segment can carry its own message, printed as a version of the same piece.
Disclaimers and the union bug
Every piece carries the "paid for by" disclaimer your jurisdiction requires, sized and placed per the rules, and we flag a missing one at proof. A union bug is available on request for campaigns that need it, and the mail is entered as USPS Political Mail with the tag that lets the Postal Service track and expedite it.
Run your numbers
Price a political & advocacy mailing
Pick a piece, a quantity and a mail class to see the all-in cost per piece and per drop, next to what the same job typically costs elsewhere.
Answers
Political & Advocacy direct mail questions
How much do political mailers cost?
A 6×11 postcard printed and mailed as USPS Marketing Mail to a voter file costs about $0.61 per piece at 5,000 pieces and $0.58 at 10,000, all-in with postage. 8.5×11 flats and letters cost more; EDDM to whole precincts costs about $0.40 per piece.
How fast can you print and mail political mail?
Standard turnaround is two business days from proof approval to USPS entry, with rush production available for a drop that cannot move. Delivery then takes one to five business days First-Class or three to ten as Marketing Mail; we plan the entry date backward from the day the piece needs to land.
Do you offer a union bug?
Yes, union printing with a union bug is available on request for campaigns that require it. Tell us when you order and the bug is placed on the proof.
Can you mail from our voter file?
Yes. Send the file in any spreadsheet format; we standardize and NCOA-update the addresses, de-duplicate to the household, split it into the segments you define and mail a version to each. The file is used only for your mailing and deleted afterward.
Get a quote in minutes
Tell us what you want to mail. We will price it today.
Send the size, the quantity and where it is going. You get a written all-in quote — printing, mail processing and postage — usually within a business hour, with no obligation.