Direct mail for e-commerce & dtc brands
E-commerce direct mail: retargeting, win-back and catalogs that convert
Direct mail for e-commerce and direct-to-consumer brands: abandoned cart retargeting postcards, win-back and VIP mail from your customer data, catalogs and lookbooks, and triggered mail through Shopify, Klaviyo and the API.
Online brands discovered direct mail when digital ad costs rose and email open rates fell. A postcard to a lapsed customer, a catalog to the top 20% of the file, a retargeting card to an abandoned cart: each reaches a customer at home, off screen, in a format that is kept, at a cost per conversion that has made mail a standard channel for DTC brands.
We integrate with Shopify, Klaviyo, Mailchimp and the API so mail becomes a step in the flows you already run. Pieces are printed in daily batches at bulk prices, mailed First-Class or Marketing Mail, and measured by code and holdout.
What e-commerce & dtc brands businesses mail
- Abandoned cart and browse retargeting postcards
- Win-back cards to customers inactive 60, 90 or 180 days
- VIP and top-customer catalogs and lookbooks
- Post-purchase thank-you and cross-sell cards
- Subscription renewal and churn-prevention mail
- Seasonal catalogs to the house file at Marketing Mail rates
Measuring mail like a digital channel
Every piece carries a unique code and URL; conversions are matched by code, by URL and by household name and address against orders. A holdout group, matched but not mailed, gives incremental lift, which is the number that matters. Most brands see the highest incremental return on win-back and retargeting, where the audience already knows the brand, and the highest absolute revenue on catalogs to the house file.
Catalogs and lookbooks
A 16-to-32-page catalog to the top segment of the customer file, mailed two to four times a year as a presorted flat, is the piece that made DTC brands into mail believers. It is kept, browsed and returned to, and it lifts online orders for weeks. We print short-run catalogs digitally so a 2,000-piece VIP lookbook is practical, and long runs offset for the full file.
Run your numbers
Price a e-commerce & dtc brands mailing
Pick a piece, a quantity and a mail class to see the all-in cost per piece and per drop, next to what the same job typically costs elsewhere.
Answers
E-commerce & DTC Brands direct mail questions
How do e-commerce brands use direct mail?
Mostly as triggered mail inside existing flows: abandoned cart and browse retargeting postcards, win-back cards to lapsed customers, post-purchase thank-you and cross-sell cards, and catalogs to the best customers. The mail is measured by unique codes and holdout groups like any digital channel.
Can you integrate with Shopify or Klaviyo?
Yes. Native connectors let a Shopify event or a Klaviyo flow send a postcard or letter with the customer's data and products merged in, and delivery status flows back. Zapier and the REST API cover other platforms.
How much does a retargeting postcard cost?
About $1.00 to $1.25 per card mailed for a 6×9 postcard, including printing, First-Class postage and the per-piece match fee, with no minimum. Win-back cards to your own customer list cost about $0.60 to $0.90 depending on size and mail class.
Get a quote in minutes
Tell us what you want to mail. We will price it today.
Send the size, the quantity and where it is going. You get a written all-in quote — printing, mail processing and postage — usually within a business hour, with no obligation.