EDDM — Every Door Direct Mail
EDDM® printing and mailing: every door on the route for $0.26 postage
Every Door Direct Mail printed, bundled with facing slips and delivered to the post office for you. EDDM postcards from $0.09 per piece plus $0.26 USPS Retail postage, no mailing list and no permit required.
What it costs
All-in per piece, postage included
Printing and mail processing at our published rate plus USPS postage at cost (EDDM Retail, $0.26). Every size and quantity is on the pricing page.
Every Door Direct Mail (EDDM) is the USPS program that delivers a mailpiece to every address on a postal carrier route without a mailing list, without individual addresses and without a bulk mail permit. You pick the routes on a map, we print the pieces, bundle them the way the post office requires, attach the facing slips and paperwork, and drop them at the right post office. Postage is a flat $0.26 per piece at the EDDM Retail rate.
It is the cheapest way to saturate a neighborhood, which is why restaurants, dentists, gyms, home services, auto shops, churches and new businesses use it. Because there is no addressing, the piece has to be a "flat" — larger than a standard letter — so EDDM postcards are big: 6.25×9, 6.25×11, 8.5×11 and up.
How much does EDDM cost per piece?
EDDM costs $0.26 per piece in USPS Retail postage plus printing and bundling, which with us is $0.22 per piece for a 6.25×11 postcard at 1,000 pieces and $0.14 per piece at 5,000. That puts a 5,000-piece EDDM campaign at about $0.40 per piece all-in, or $2,000 to reach every home on the routes you choose. There is no list to buy and no permit fee, which is what makes EDDM the lowest-cost way to reach an entire neighborhood.
For comparison, a targeted Marketing Mail postcard to the same 5,000 homes costs about $0.52 per piece before the list. EDDM wins on price whenever the offer is relevant to nearly everyone on the route; targeted mail wins when only a fraction of the route is a prospect.
What are the EDDM size requirements?
An EDDM piece has to qualify as a USPS "flat": at least one dimension must exceed the letter-size limit, meaning it is longer than 10.5 inches, taller than 6.125 inches, or thicker than 0.25 inches. It can be no larger than 12×15 inches, no thicker than 0.75 inches and no heavier than 3.3 ounces. That is why the smallest common EDDM postcard is 6.25×9 and the most popular is 6.25×11: the extra quarter inch over a standard 6×11 is what makes it eligible.
The piece also needs the EDDM indicia in the upper right corner (PRSRT STD, ECRWSS, U.S. POSTAGE PAID, EDDM RETAIL) and an address block that reads "Local Postal Customer". Our templates have both placed correctly, and we check every uploaded design before it prints.
How does EDDM work, start to finish?
You choose carrier routes using the USPS EDDM tool or by telling us a ZIP code, an address and a radius, or the kind of household you want (the tool shows age, income and household size per route). We confirm the count, print, bundle the pieces in stacks of 50 to 100 with a facing slip on each bundle, complete PS Form 3587 and the postage statement, and deliver the bundles to the post office that serves each route. Carriers then walk the pieces with the regular mail over the following days.
- Pick routes: by ZIP, by radius around your address, or by demographics
- Choose a size and upload artwork, or have us design it
- Approve the proof and the route count
- We print, bundle, slip and deliver to the post office
- Carriers deliver to every door on the route within about a week
EDDM Retail vs. EDDM BMEU
EDDM Retail is the no-permit version: 200 to 5,000 pieces per ZIP per day, dropped at the local post office, at the flat $0.26 rate. EDDM BMEU (Business Mail Entry Unit) uses a Marketing Mail permit, removes the daily cap, allows business-only routes and is entered at a mail processing facility. For a mailing over 5,000 pieces in one ZIP, or for a multi-city saturation campaign, we run it through our permit as BMEU EDDM so it drops in one day instead of being metered out over several.
Is EDDM worth it?
EDDM is worth it when most households on a route are potential customers: a pizza place, a dentist, a lawn service, a gym, a car wash, a church, a grand opening. It is a poor fit when your customer is one household in fifty, such as a pool builder or a wealth manager; then a targeted list costs more per piece and far less per real prospect. A good rule: if you would be happy handing your flyer to every single person on the street, EDDM. If not, a list.
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Answers
EDDM: questions people ask
What is EDDM?
EDDM, or Every Door Direct Mail, is a USPS service that delivers your mailpiece to every address on the carrier routes you select, with no mailing list, no names and no permit. You pay a flat retail postage rate of $0.26 per piece and the pieces must be flat-size, such as a 6.25×11 postcard.
How much does EDDM cost in 2026?
EDDM Retail postage is $0.26 per piece as of July 12, 2026. With our printing and bundling, a 6.25×11 EDDM postcard costs about $0.48 per piece all-in at 1,000 pieces and $0.40 at 5,000 pieces. There is no list cost and no permit fee.
What sizes qualify for EDDM?
The piece must be a USPS flat: longer than 10.5 inches, taller than 6.125 inches or thicker than 0.25 inches, and no bigger than 12×15 inches or 3.3 ounces. Common EDDM sizes are 6.25×9, 6.25×11, 6.5×12, 8.5×11 and 9×12.
Do I need a permit for EDDM?
No. EDDM Retail requires no permit and no bulk mail account. You only need a permit for EDDM BMEU, the version used for very large mailings, and in that case you mail under our permit rather than getting your own.
Can I choose which houses get my EDDM mailer?
You choose whole carrier routes, not individual houses. A route is typically 300 to 800 addresses walked by one carrier. You can exclude businesses and pick routes by ZIP code, distance from your location, or the age, income and household size the USPS tool shows for each route.
How long does EDDM take to deliver?
Once the post office accepts the bundles, carriers typically deliver EDDM within three to seven business days. Add our two-day print and bundle time, so plan on roughly ten business days from proof approval to mailboxes.
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